It’s time for retailers to market clothing to women of all shapes and sizes

Millions of us women around the world have a sacred love of fashion; shoes, clothes, designers, purses- you name it, we love it. However, should some of these women be limited to the fashion world because of their dress size?

Over the past year or so, there’s been an increased scrutiny over how companies should handle selling larger sized items—and even more importantly, how these companies are marketing and branding these items.

We’ve all heard of the infamous Abercrombie and Fitch CEO Mike Jeffries, whose fat-shaming antics are the “spiny backbone” of A&F. Jeffries admits he doesn’t want larger people shopping in his store, only “thin and beautiful people”. Whoever said thin and beautiful must go hand-in-hand?

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But A&F doesn’t stand alone.

Lululemon founder Chip Wilson says his $92 sheer yoga pants (which were recalled for being practically see-through) are not made for everyone and that “some women’s bodies actually don’t work” for his product.

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Karl Lagerfeld too has a thing against overweight people. He defends his opinions in multiple interviews saying “no one wants to see curvy women on the runway”.

Karl-Lagerfeld

Really Lagerfeld? The real question is, who want’s to see anorexic looking women on the runway who look as though they desperately need a cheeseburger? I know I don’t.

Curvy is sexy. I don’t know why so many women strive so hard to look like the models they see on runways and in Victoria Secret catalogues. This is so frustrating to me because these models are not real; they are merely the product of the media and top-quality photo editing. I wish more women made an effort to just be healthy and in shape rather than wanting to be toothpick thin, considering models have gotten increasingly thiner over the past 20 years.

The media is terrible in how it influences society. For example, a size 8 teenage model from Australia who is actually underweight was bullied on America’s Next Top Model for being too fat and was compared to “over-stuffed luggage”.

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What kind of message is this sending to girls and women watching? It not only discourages women but also makes them feel like they’re not keeping up with society’s standard of what a woman should look like. And that’s not right.

Every person’s body is different and unique in its own way. Women should love their body and want to flaunt it and show it off no matter what the shape or size.

The fashion industry needs to open its eyes and start to realize that skinny is no longer in style. Retail stores need to be considerate of people of all sizes when it comes to selling clothing. Every woman should feel beautiful in what she wears and should not feel apprehensive when it comes to buying clothes. Should women feel as though they have to leave a store because they can’t find anything in their size? Absolutely not. It’s time for retailers to recognize that women of all sizes want to dress like a fashionista.

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